LaunchLoop Methodology

Launch Loop

Scroll down to travel through time. Watch the timeline unfold from Week 0 to Week 12 as you build your cash-generating startup.

Scroll to travel
Week 0
01

Idea Validation

Validate the idea before writing any code. Launch a coming soon page with countdown timer, email capture, and your core value proposition or explainer video — get feedback from day 1.

Activities
  • Problem interview (5-10 customers)
  • Competition analysis
  • Value proposition definition
  • Founding member pricing
  • Deploy Coming Soon page
Exit Criteria
  • Problem validated by real people
  • Pricing tiers defined
  • 3 differentiators identified
  • Coming soon page live
Week 1
02

Landing + Waitlist

Capture interest and validate demand with a landing page, email waitlist, and viral sharing mechanics.

Activities
  • Landing page with value prop
  • Email waitlist collection
  • Launch countdown timer
  • Referral program
Exit Criteria
  • 100+ waitlist signups
  • K-factor > 0.3
  • Traffic sources understood
Week 2
03

Community Building

Build an engaged community while building product. Public roadmap, user surveys, and weekly updates.

Activities
  • Public roadmap
  • User surveys
  • Discord/Slack community
  • Weekly waitlist updates
Exit Criteria
  • Top 5 features by votes
  • 30%+ survey response
  • Active discussions
Week 3-4
04

MVP

Build minimum viable product with core feature. Simple auth, basic payment, first founding member payment.

Activities
  • Build #1 voted feature
  • User authentication
  • Payment integration
  • Product demo
Exit Criteria
  • Core feature working
  • Payment flow complete
  • First payment received
Week 5-6
05

Beta

Get real users using the product. Invite waitlist in batches, collect feedback, fix critical bugs.

Activities
  • Invite waitlist (10-20 batches)
  • Collect feedback actively
  • Fix critical bugs
  • Iterate on UX
Exit Criteria
  • 50%+ activation rate
  • Day 7 retention > 20%
  • NPS > 30
Week 7
06

Launch

Public launch with standard pricing. Product Hunt, grandfather founding members, press outreach.

Activities
  • Product Hunt launch
  • Standard pricing switch
  • Grandfather founders
  • Press/PR outreach
Exit Criteria
  • Public launch done
  • First standard customer
  • MRR > 0
Week 8-12
07

Growth

Scale to 5k MRR. SEO optimization, content marketing, referral program optimization.

Activities
  • SEO optimization
  • Content marketing
  • Referral optimization
  • Feature expansion
Exit Criteria
  • MRR > $5,000
  • LTV/CAC > 3
  • Churn < 5%
Week 12+
08

Scale

Scale to 50k MRR. Team expansion, enterprise features, API/integrations, international expansion.

Activities
  • Team expansion
  • Enterprise features
  • API/integrations
  • International expansion
Exit Criteria
  • MRR > $50,000
  • Profitable or funded
  • Path to $100k MRR
Start
W0
W1
W2
W3-4
W5-6
W7
W8-12
W12+
Scroll down to travel through time ↓